For the 20254 Year in Review, I reimagined Spotify Wrapped as CEC Wrapped to showcase the Community Engagement Cabinet’s major accomplishments and wins across departments in a fresh, engaging format.
I was inspired by Spotify Wrapped’s bright colors, dynamic shapes and gradients and sought to capture that energy while aligning with the City of Boston’s branding. My process began with in-depth research: I analyzed Spotify Wrapped content, identifying key visual frames, patterns, and layouts to inform the recreation. Using these references, I reconstructed the distinctive visual elements and layered in the messaging, mimicking the familiar presentation of yearly music stats.
To ensure consistency with the City’s brand identity, I replaced Spotify’s typefaces with the City of Boston’s branded fonts, Montserrat and Lora.
The final graphics were formatted for social media distribution on Instagram presenting the Cabinet’s accomplishments in a trendy style that resonated with a broad audience while staying true to the City’s visual identity.
Ciara Lanman-Santangelo Portfolio 